About Us

With a rich history dating back more than 25 years, the Kollege Town team prides itself as a leader in the sports apparel industry. Located just outside of Madison, Wisconsin, Kollege Town Sports has recently renewed its dedication to local sports teams, organizations, and businesses through a partnerships with Riddell and Under Armour. Kollege Town Sports shares in Riddell's and Under Armour's commitment to be the best choice for athletes on the field, track, or court. KT's "all-in" philosophy continues to provide customers with the best service in the country. This unwavering dedication to customer satisfaction has earned KT a reputation of professionalism and loyalty second to none in the apparel world.


On October 31,2015, Riddell announced it's acquisition of Kollege Town Sports. Kollege Town will continue to provide the same service offering and will operate as its own Riddell business unit based in the facility located just outside Madison. In addition, Tom Handlen, President of Kollege Town, and Jeff Handlen, Vice President of Kollege Town, will remain in their leadership roles. 


Kollege Town is a custom screen printing and embroidery facility as well as an Riddell and Under Armour team dealer. The company employs over 50 individuals, each one fulfilling an integral role in our mission to be the best. With many years of industry experience in graphic arts, screen printing, embroidery, production, and sales, the Kollege Town team gets the job done.